Formula 1 team Red Bull has announced its partnership with the FuturoCoin ahead of the upcoming 2019 racing season. This is the first time when a cryptocurrency has sealed a sponsorship deal with an F1 team. Although we have already witnessed a number of drivers and formula E teams linking up with various cryptocurrencies, the announcement of the Red Bull marks the foray of F1 team into the crypto industry which holds special significance for the crypto industry. The multi-year agreement between Red Bull and FuturoCoin will help the latter to enhance its awareness and enhance its branding power among the F1 fans. The FuturoCoin will appear on the Red Bull team’s car, driver’s shirt, etc. and this is expected to help cryptocurrency grab the eyeballs and give a boost to its image.
Speaking on the occasion, the principal of Red Bull F1 team, Christian Horner said that they are delighted to be the first F1 team to have an association with the FuturoCoin. Horner applauded the meteoric rise of cryptocurrency and blockchain technology in recent years and expressed the hope that the association will open new avenues of a partnership between F1 racing and the crypto world. He further added that digital currencies are leading the technological development in the banking industry and Red Bull is very excited to be part of this revolution.
Roman Ziemian who is a co-founder of FuturoCoin said that both Formula 1 and cryptocurrencies share the values such as technology, speed, and being ahead of the time curve. Ziemian said that he is a huge fan of motorsport events and as a racing enthusiast; F1 has always piqued his interest. He acknowledged that this global platform is a wonderful opportunity for the FuturoCoin to spread awareness among the masses and become a well-known name in the industry.