The highly acclaimed State Tretyakov Gallery in Moscow, Russia has announced the launch of an art patronage project based on blockchain technology. The gallery is the foremost depository of Russian fine art in the world.
The project christened ‘My Tretyakov,’ enables individuals and enterprises to contribute to the digitization of a piece of art from the gallery’s collection through private donations. This provides the donor with patronage over the artwork.
The system has been developed by RDI Digital, an interdisciplinary business innovation collective, operating at the intersection of culture, arts, and technology.
According to the official press release issued by the gallery, “The donation amount is still under discussion. The system randomly selects which storage unit (electronic copy of an object of art) will be considered digitized with the help of a particular patron, and links the name to the object. The connection of the name or company name to the digitized exhibit is fixed using blockchain technology[.]”
This is not the first time that blockchain technology has been implemented in the world of art. Blockchain technology has been applied in the art market to resolve existing issues of verifying provenance, copyright, ownership, valuation, and authenticity of an art piece.
Back in June, Blockchain platform, Maecenas had organized the world’s first cryptocurrency art auction at the crypto-friendly UK fine art gallery Dadiani Syndicate. The Dadiani Fine Art gallery had begun accepting crypto payments in 2017. Similarly, the Dadiani Syndicate accepts Bitcoin, Ethereum, and Litecoin (LTC) as payment options.
Even earlier, artist Andy Bauch’s new painting series ‘New Money,’ offered an amalgamation of art and crypto by hiding abstract codes in his Lego artwork. The paintings represented the private keys to wallets containing as much as $9000 worth of cryptocurrencies each. Anyone who figured out the code would be able to take the money for themselves.