SC Johnson, Plastic Bank Collaborate To Open Blockchain Rewards-Based Recycling Centers in Indonesia

SC Johnson, a producer of household cleaning supplies in the US, and Plastic Bank, an environmental organization, have entered into a partnership to help increase recycling rates in impoverished communities across Indonesia while addressing the challenges of poverty.

Ocean plastic is a global crisis. In its 2015 report, the McKinsey Center for Business and Environment and the Ocean Conservancy highlighted that five Asian countries – China, Indonesia, the Philippines, Vietnam and Thailand – were responsible for more than 55 percent of the plastic waste passing into the ocean.

Indonesia is gifted with exquisite marine biodiversity. The vast array of marine animals that live in and around its coral reefs ensure food security to many. Sadly, they are at high risk due to the rising levels of plastic pollution. As a result, many communities face poverty due to plastic pollution.

To help address this environmental degradation, SC Johnson with the help of Plastic Bank will open eight recycling centers in Indonesia by next year. The first one was officially opened in Bali on Oct. 28, while other centers are scheduled to be operational by May 2019. After opening the centers in Indonesia, SC Johnson is looking to expand the program to neighboring Asian countries.

Local waste collectors can bring the plastic they collect to any recycling center. In the center, they can exchange it for digital tokens. With the help of Blockchain technology, they can use the tokens to procure the required goods and services – reducing the risk of loss or theft of remuneration.

David Katz, Founder and CEO, Plastic Bank stated,

“This partnership with SC Johnson is the first of its kind in Indonesia. It will help create more opportunities for people living in poverty and will offer waste collectors an important sense of pride. SC Johnson is the first CPG company to scale a program of this kind in Indonesia that will benefit a wide range of socio-economic demographics including local residents living below the poverty level.”

Owing to its transparency, sustainability and high-security levels, Blockchain technology has been widely used in charity programs. The United Nations has shown a strong inclination towards blockchain and has powered many of its projects with this revolutionary technology. Some of its blockchain-backed projects include UN Women project in Jordanian refugee camps, where fugitives obtain their salaries directly using blockchain. Again, setting up a special panel on digital cooperation, which explicitly puts blockchain technology on the agenda.

Similarly, decentralized solutions have also been used in efforts to safeguard the environment. For instance, Singapore’s leading energy utilities firm SP Group recently revealed the launch of a blockchain-powered renewable energy certificates (REC) marketplace. The marketplace uses blockchain technology to enable companies to trade in renewable energy certificates conveniently, and thereby help them achieve greener business operations and their sustainability targets.

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