Web Global Holdings, Inc., a cryptocurrency holding company concentrating in media and digital currency mining, has revealed that it has started production in Los Angeles for a streaming channel devoted to cryptocurrency, the company announced in a press release via GlobeNewswire October 3.
Coming Soon: CryptoCake
CryptoCake, the 24-hour TV streaming channel for cryptocurrency, blockchain and fintech news, as well as information and entertainment. The company has been reportedly prepping and shooting six of the 14 pilot shows for the CryptoCake TV channel over the last two weeks. Post-production will begin this week including the days of editing while the pilots will be released in streaming format across across multiple streaming outlets. The company has also hired experienced Hollywood-based production crews to speed up the production.
Steve Slome, Chief Executive Officer of Web Global Holdings, Inc. and Co-Creator of CryptoCake TV said:
We are aggressively moving forward with a robust slate of original programming and believe we are off to a terrific start. The CryptoCake production team has been hard at work building out sets and has cast nearly all of the pilots with experts and influencers in the crypto space. The cast members we have chosen are stellar and have committed their involvement in the channel by way of sharing content with their personal fans and audience base.
CryptoCake is expected to have a full catalog of pilot shows and programming tackling various narratives related to the cryptocurrency and blockchain industries by the end of the year. The channel’s programming content will also include a celebrity evening talk show, cryptocurrency reviews, FUD busting, gamers in crypto, general news reporting, as well as a show on exchanges and initial coin offerings (ICOs).
Crypto Has A Potential On TV
The number of U.S. TV households using only over-the-top (OTT) streaming services and devices has grown threefolds since 2013, rising to 14.1 million homes, according to a report from the Video Advertising Bureau (VAB). It turns out that the use of OTT devices and access is on the rise. The report revealed that the increase of eight times from two years ago is due to the nearly one-third of all OTT subscribers having three or more ways of accessing content.
We are also fielding a considerable amount of interest in advertising space as almost all operators in the crypto space are hungry for increased exposure for their operations. Advertising will be one of the most crucial revenue sources for the company and we are very encouraged by the potential we can already see coming our way.
The VAB report also forecasts that advertising will continue to be a vital component of the OTT ecosystem. According to the findings, 65 percent of people who use a second screen while streaming content have researched on information about a product they’ve seen advertised or featured on that program.
To be updated on the titles on the shows, keep tabs on our most current blockchain and cryptocurrency news.