UK video game magazine MCV revealed on October 1 that a group of video game developers and blockchain firms have banded together to form the Blockchain Game Alliance. Led by French AAA publisher Ubisoft, and counting among some of its members companies such as Fig, EverdreamSoft, Enjin, B2Expand, ConsenSys, and more.
According to their website, the group’s ultimate goal is to “help spread the integration of Blockchain by developing common standards and best practices.”
Nicolas Gilot, CEO of Ultra and a member of the group, gave his take on the announcement, saying:
“The Blockchain Game Alliance is advocating for a universal standard in the blockchain gaming space to create a more interoperable and transparent ecosystem, which will benefit stakeholders, by furthering innovation and ensuring economic viability.”
Early this year, Ubisoft’s Strategic Innovation Lab started exploring DLT development, with the firm sponsoring several blockchain conferences and hackathons besides its new role as a founding member of the Blockchain Game Alliance.
Ubisoft’s move in taking an active stance in blockchain gaming development is no surprise, considering the firm’s belief that cloud gaming represents the future of the game development industry.
Last June, Yves Guillemot, Ubisoft’s CEO, expressed his belief that the era of the game console is almost over and game streaming services will be the wave of the future for video games.
In an interview with Variety, Guillemot said that:
“I think we will see another generation, but there is a good chance that step-by-step we will see less and less hardware. With time, I think streaming will become more accessible to many players and make it not necessary to have big hardware at home.”
He continued, adding that:
“There will be one more console generation and then after that, we will be streaming, all of us.”
Ubisoft and Google teamed up this week for “Project Stream” a trial of Google’s plan to stream AAA games via Google Chrome. During the trial, eligible users will be able to stream Ubisoft’s Assassin’s Creed Odyssey, for free.
Google has also started catching up with the blockchain race, partnering with Digital Asset to create a software development kit (SDK) for developers, providing devs with a “full stack solution so they can unleash the potential for web-paced innovation in blockchain” without the need for specialized training in blockchain development.
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