Mobile payments firm SinglePoint announced on September 25 that the firm’s cryptocurrency, SingleCoin, will have a TV ad campaign, with multiple advertisements scheduled for the crypto wallet, which will be available on both iOS and Android. The advertisements will feature Kevin Harrington from hit tv show Shark Tank.
SinglePoint’s President showed his excitement for the upcoming TV ad campaign, stating that:
“SinglePoint will be one of the first crypto wallet applications to run a national ad campaign on major television networks. This is the beginning of what we hope will be a large build out supporting multiple currencies and cryptos. Our goal is to provide an easy way for users to make purchases using SingleCoin. Whether it is cannabis or convenience store purchases, users should be able to transact business effortlessly through their SingleCoin wallet. Currently, work is being done to add additional coins and to support the purchase and sale of these coins.”
SinglePoint conceptualized the app in 2014, using the impetus of the growing cannabis industry and the rise of Bitcoin. Responding to the mainstream adoption of Bitcoin, AppSwarm partnered with SinglePoint to co-develop the app to help cannabis dispensaries easily accept and convert Bitcoin to fiat and helped customers make purchases with transactions completed at the same speeds as traditional means of payment. SingleCoin is a step towards not only the mainstream adoption of cryptocurrencies but a way to help retailers easily transact purchases using cryptocurrencies.
Looking towards boosting user engagement, SinglePoint has also developed a cryptocurrency guide accessible via their website. The guide covers the history of crypto, the different types of tokens available, and provides a great guide to getting into crypto.
With SingleCoin, both AppSwarm and SinglePoint aim to provide a solution for small businesses and their customers: giving them more choices and streamlining transactions. With SingeCoin, you can simply choose Bitcoin.
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