Sterling Consolidated Corp., a leading supplier of hydraulic and pneumatic seals to the automotive and industrial fields for approximately 50 years, and the proprietor of the DiMO utility token, announced its growing online distribution strategy. It will expand its purchasing availability through the addition of Amazon, Walmart, Groupon and eBay as distribution channels.
Upping The Digital Presence
Sterling Consolidated Corp. has aimed to broaden its online presence ever since the company’s new hire of an Amazon selling expert. In May 2017, Sterling Consolidated Corp. hired Brian Solomon, a seasoned Amazon seller as the VP of Online Sales and Development.
Darren DeRosa, the CEO of Sterling Consolidated, has stated that the company website is simple, efficient and customer-centric. However, he made the hiring move as a strategic response to Amazon’s position at the forefront of e-commerce and marketing.
Darren DeRosa has also noticed that the online presence of Sterling Consolidated was not adequate in the digital age of commerce.
The CEO said:
“As we continue to improve our distribution business that began almost 50 years ago — our weakness was our online presence. I didn’t want to limit the Company to a simple online shopping cart. Instead, we’ve built strategic relations with Amazon and Walmart.”
New Avenues For Growth With Walmart, Groupon & eBay
Bringing aboard Amazon seller Brian Solomon as the VP of Online Sales and Development has had proven results for Sterling Consolidated Corp., in that it garnered increased sales. Solomon has helped the company’s Amazon sales grow by 26 times between 2015 to 2017 and continues to grow Sterling’s online presence.
To Solomon, adding more distribution channels to Sterling Consolidated was a natural progression.
The VP of Online Sales and Development said:
“We’ve since added Walmart and more recently Groupon distribution channels. Recently we were upgraded to Level 3 status with Groupon, which requires between $5,000 to $25,000 worth of sales during a 30-day cycle.”
Solomon proclaimed that the addition of these online selling channels fosters the company’s goal of building long-term relationships.
The next target in Solomon’s sights is the deployment of Sterling’s eBay channel.
“Our strategy is simple: We want to be on every major online distribution channel,” said the VP.
Sterling Consolidated is a part of the Gasket and Seals industry, which has an estimated value at nearly $63 Billion and is expected reach to $102 Billion by 2026, according to the market research firm FMI1.
The online presence strategy is part of the company’s overall acquisition strategy. These include Sterling’s currently pending Regulation A (an exemption from registration requirements), as well as the release of its DiMO utility token.
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