The announcement came straight from Cheng’s LinkedIn account, wherein he made an update on his new position at the colossal social media company. Immediately, tech media platform TechCrunch picked up the story on July 5, asking for Facebook to confirm the news. They did.
Seasoned and Credible
Facebook did not just hire some computer lackey who’d toy with the technology. Oh no. Evan Cheng is one of the best candidates for the job, as he had been at the helm of the Engineering, Programming Languages and Runtimes of the social media platform since November 2015.
Prior to that, he devoted his expertise to Apple, where he worked from September 2005 to November 2015, rising through the ranks from a Senior Compiler Engineer to Senior Manager of Low-Level Tools.
On his Twitter account, he described himself as a person working two jobs: his day job consisted of programming languages, runtimes, and compilers, while his night is for blockchain and crypto.
Despite the many recommendations by his colleagues, both current and former, he maintains a humble air.
Cheng describes himself as an engineer and a technical leader, and considers himself “extremely fortunate being always surrounded by exceptional people.”
In may 2018, Facebook created its own blockchain exploratory department, and put some of its aces to the team, including David Marcus who was head of Messenger, as well as Kevin Weil who is himself a household name in the social media industry.
Weil is the Vice President of Product, Blockchain at Facebook.
It should not be a surprise, however, at their appointment to the blockchain department, as Cheng advises a handful of blockchain startups, while Marcus is part of the board of directors at Coinbase.
Last month, Facebook lifted its six-month-old ban on crypto ads, with Rob Leathern, Facebook’s product management director, stating that “starting June 26, we’ll be updating our policy to allow ads that promote cryptocurrency and related content from pre-approved advertisers.”
As of now, Facebook hasn’t revealed the magnitude of its project, even though there are many suggestions as to how it will integrate blockchain technology into its products and services.