Williams Martini Racing, founded by Frank Williams in 1977, is one of the world’s leading Formula One teams. They have won 16 FIA Formula One World Championships. The 114 victories they scored were witnessed by more than a billion people.
In a recent announcement, the team is exploring the implementation of the blockchain technology to gain competitive advantage. Williams Martini Racing is working with enterprise middleware technology provider Omnitude how to adopt blockchain in its day to day operations.
“Omnitude have agreed to a multi-year partnership with Williams Martini Racing, which will see branding on the team’s drivers and senior personnel from the Spanish Grand Prix. The company’s logo will also appear on the team environment over a race weekend and on the car for the Spanish and Monaco Grand Prix,” says the team’s official announcement.
Incidentally, Jetcoin became the main sponsor of Sky Grande Prix during Singapore’s Formula One night race in 2017.
Other automakers — BMW, Ford, General Motors, Renault — are working alongside with their blockchain partners to launch Mobility Open Blockchain Initiative (MOBI) aimed to make transportation safer, more affordable, and more widely accessible.